Showdown in the Magic Pipeline: Call for New Priorities

  • Donald J. Bowersox


The U. S. industrial/marketing complex has more than doubled gross national product — to exceed a trillion dollars — since World War II. This is in spite of five recessions and two prolonged large scale wars. As a nation, more people — both domestic and worldwide — are regularly delivered a higher standard of living than ever before in the history of mankind. Indeed, U.S. industry has conceived and implemented a magic pipeline capable of efficiently and effectively delivering our industrial output to an affluent consuming public.


Depression Transportation Income 


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  1. 1.
    For expanded discussion, see: Heskett, James L., ‘Sweeping Changes in Distribution’, Harvard Business Review, Vol. 51, No. 2, March-April 1973, pp. 123–132.Google Scholar
  2. 2.
    Seguin, Vernon C., An Investigation of the Factors Inhibiting Growth of Containerization in Domestic Surface Freight Shipment, unpublished doctoral dissertation, Michigan State University, 1971.Google Scholar
  3. 3.
    1972 National Transportation Report, Office of the Secretary, Department of Transportation, July, 1972.Google Scholar

Copyright information

© H. E. Stenfert Kroese B. V. 1976

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  • Donald J. Bowersox

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