From substantive to procedural rationality

  • Herbert A. Simon


Rational human behavior has been a central object of study in the two distinct disciplines of economics and cognitive psychology. A person unfamiliar with the histories and contemporary research preoccupations of these two disciplines might imagine that there were close relations between them — a constant flow of theoretical concepts and empirical findings from the one to the other and back. In actual fact, communication has been quite infrequent. In the United States, at least, there seem to be no doctoral programs in economics that require their students to master the psychological literature of rational choice, and no psychology programs that insist that their students become acquainted with economic theories of rationality. (I would be gratified to learn that such programs exist, but if they do, they are inconspicuous in the extreme.)


Rational Choice Procedural Rationality Perceptual Experience Profit Maximization Cost Curve 
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© H. E. Stenfert Kroese bv, Leiden, the Netherlands 1976

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  • Herbert A. Simon

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