Poles of optimism and pessimism anchor my views on the future of the field of Human Behavior and Traffic Safety and the value of these Proceedings. The willingness to test behavior models with data provides the basis for my optimism for tremendous gains in understanding driver and pedestrian behavior. Given both the individual and institutional will to accept change, significant improvements in our understanding can unlock the mechanisms to reduce the number of traffic accidents, injuries, and fatalities. The behaviorist’s demonstrations in this volume of how to apply their skills should encourage many others to participate in this research endeavor to achieve this goal of safer highways.
KeywordsHuman Behavior Traffic Accident American Psychological Association Traffic Safety Research Endeavor
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