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Customer Service Research

  • Warren Blanding
Chapter

Abstract

Is customer service research worthwhile, or is customer service really an “intangible that can’t be measured” as some executives say it is? A few examples should make it clear that not only can customer service be measured using standard market research and management science techniques, but also the investment will very often pay off in very large dollar amounts.

Keywords

Customer Service Mail Survey Brand Loyalty Purchasing Agent Practical Handbook 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© International Thomson Transport Press 1989

Authors and Affiliations

  • Warren Blanding

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