Customer Service Research

  • Warren Blanding


Is customer service research worthwhile, or is customer service really an “intangible that can’t be measured” as some executives say it is? A few examples should make it clear that not only can customer service be measured using standard market research and management science techniques, but also the investment will very often pay off in very large dollar amounts.


Customer Service Mail Survey Brand Loyalty Purchasing Agent Practical Handbook 
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Copyright information

© International Thomson Transport Press 1989

Authors and Affiliations

  • Warren Blanding

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