Abstract
The power of packaging to influence judgement is great. In the developed world more than 2500 packages are purchased by every family every year, around 50 every week. Retail selling is a complex business and probably the greatest increases in the decoration of packages lie in the markets for food, household products, pharmaceuticals, cosmetics and toiletries.
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© 1991 Chapman & Hall
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Paine, F.A. (1991). Decoration of packaging. In: Paine, F.A. (eds) The Packaging User’s Handbook. Springer, Boston, MA. https://doi.org/10.1007/978-1-4613-1483-7_18
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DOI: https://doi.org/10.1007/978-1-4613-1483-7_18
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4612-8798-8
Online ISBN: 978-1-4613-1483-7
eBook Packages: Springer Book Archive