Advertisement

Packs

  • Tony Holkham
Chapter

Abstract

Packaging is not my speciality, and it is a much broader topic than labelling, so I will not be going into it in any depth. I do, though, have some comments to make from the point of view of the consumer who has to use the pack, usually in combination with the labelling or other product information.

Keywords

Common Sense Product Information Successful Product Broad Topic Steady Stream 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Chapman & Hall 1995

Authors and Affiliations

  • Tony Holkham

There are no affiliations available

Personalised recommendations