• Tony Holkham


Packaging is not my speciality, and it is a much broader topic than labelling, so I will not be going into it in any depth. I do, though, have some comments to make from the point of view of the consumer who has to use the pack, usually in combination with the labelling or other product information.


Common Sense Product Information Successful Product Broad Topic Steady Stream 
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© Chapman & Hall 1995

Authors and Affiliations

  • Tony Holkham

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