Managing Labelling

  • Tony Holkham
Chapter

Abstract

I was at a company ‘do’, thrown to introduce a program to update the company’s image that I was hoping to have a hand in. Publicity and advertising agencies were there, and a young designer chirped up to the chief executive: “Your labels are crap.”

Keywords

Hate 

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Copyright information

© Chapman & Hall 1995

Authors and Affiliations

  • Tony Holkham

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