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Managing Labelling

  • Tony Holkham
Chapter

Abstract

I was at a company ‘do’, thrown to introduce a program to update the company’s image that I was hoping to have a hand in. Publicity and advertising agencies were there, and a young designer chirped up to the chief executive: “Your labels are crap.”

Keywords

Chief Executive Labelling Process Employee Satisfaction Monday Morning Repeat Sale 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Chapman & Hall 1995

Authors and Affiliations

  • Tony Holkham

There are no affiliations available

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