Abstract
It is rare to find an objective evaluation of the impact of packaging on the perception and behaviour of any target market, children or otherwise. Many companies rely on subjective judgement — located somewhere between the brain and the gut, with a detour through the heart.
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© 1997 Chapman & Hall
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Clark, S.H.L. (1997). How packaging works with children. In: Smith, G. (eds) Children’s Food. Springer, Boston, MA. https://doi.org/10.1007/978-1-4613-1115-7_7
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DOI: https://doi.org/10.1007/978-1-4613-1115-7_7
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4612-8424-6
Online ISBN: 978-1-4613-1115-7
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