Abstract
In broad historical and traditional terms, the Flavour Industry has consisted of the blending houses who have created, manufactured and sold flavourings to the final user in end-products. In the context of the major forces shaping the present and the future of the industry, consideration must be given to:
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(a) industry competition
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(b) new entrants
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(c) substitute products
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(d) bargaining power of suppliers
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(e) bargaining power of purchasers
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© 1991 Blackie and Son Ltd
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Cowley, E., Knights, J. (1991). Introduction. In: Ashurst, P.R. (eds) Food Flavourings. Springer, Boston, MA. https://doi.org/10.1007/978-1-4613-0499-9_1
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DOI: https://doi.org/10.1007/978-1-4613-0499-9_1
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