Abstract
Mail volume growth has been stable for years in the most highly developed countries, despite rapid growth in electronic data exchange, faxes, electronic means of communication and a broad range of telephony services. This observation also applies to the United States, a pioneer in Internet communication. However, the increase in total volume obscures a continual evolution in the mix of traffic over time. The growth of direct mail, essentially based on customer loyalty strategies of business firms, is twice that of letters. Also, it’s worth noting that mail per household, or per capita, tends to be higher in countries where economic activity, measured in terms of GDP, is highest.
The views expressed in this paper are those of the authors and do not necessarily reflect the views of La Poste.
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Florens, JP., Marcy, S., Toledano, J. (2002). Mail Demand in the Long and Short Term. In: Crew, M.A., Kleindorfer, P.R. (eds) Postal and Delivery Services. Topics in Regulatory Economics and Policy Series, vol 41. Springer, Boston, MA. https://doi.org/10.1007/978-1-4613-0253-7_10
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DOI: https://doi.org/10.1007/978-1-4613-0253-7_10
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