Implications for Enhancing Creativity

Abstract

Although this certainly was not my initial aim, most of my research has uncovered methods for destroying creativity: making external evaluation salient, offering task— contingent rewards, imposing surveillance, making extrinsic motives salient. Other research on social— psychological factors, especially research using open— ended creativity tasks, has found similar effects. In this chapter, I will discuss the ways in which this research on the intrinsic motivation hypothesis and other social— psychological research on creativity can be used instead to maintain and enhance creativity.