In the context of interpersonal interaction, it is possible to characterize human beings as complex sources of information. When interacting with one another, people intentionally, as well as unintentionally, emit cues which other people can use as a basis for generating inferences and forming impressions about them. As a rule, the information that one receives about another person is complex, mutable, and multidimensional. Often, it is contradictory. One of the more enduring lines of investigation in social psychology has been concerned with understanding the processes whereby people mold such diverse information into a single, unified impression.
KeywordsMold Coherence Assimilation Berman Tame
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