Skip to main content

Biased Elaboration

  • Chapter

Part of the Springer Series in Social Psychology book series (SSSOC)

Abstract

We have now seen that a wide variety of variables can moderate the route to persuasion by increasing or decreasing the extent to which a person is motivated or able to process the issue-relevant arguments in a relatively objective manner. As we noted in the preceding chapters, however, variables can also affect persuasion by affecting motivation and/or ability to process message arguments in a more biased fashion. There are a number of ways to induce biased processing. In this chapter we focus first on a variable that typically enables biased elaboration—the extent to which a person has a preexisting attitude schema or structure. Then, we highlight research on forewarnings that motivate more biased information processing. Finally, we briefly address some other variables that appear to lead to biased elaboration of persuasive communications.

Keywords

  • Motivational Variable
  • Persuasive Message
  • Message Processing
  • High Prior Knowledge
  • Persuasive Communication

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

This is a preview of subscription content, access via your institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • DOI: 10.1007/978-1-4612-4964-1_5
  • Chapter length: 30 pages
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
eBook
USD   119.00
Price excludes VAT (USA)
  • ISBN: 978-1-4612-4964-1
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book
USD   159.99
Price excludes VAT (USA)

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and Permissions

Copyright information

© 1986 Springer-Verlag New York Inc.

About this chapter

Cite this chapter

Petty, R.E., Cacioppo, J.T. (1986). Biased Elaboration. In: Communication and Persuasion. Springer Series in Social Psychology. Springer, New York, NY. https://doi.org/10.1007/978-1-4612-4964-1_5

Download citation

  • DOI: https://doi.org/10.1007/978-1-4612-4964-1_5

  • Publisher Name: Springer, New York, NY

  • Print ISBN: 978-1-4612-9378-1

  • Online ISBN: 978-1-4612-4964-1

  • eBook Packages: Springer Book Archive