Abstract
The same conventional wisdom that urges us to think of attitudes as enduring structures ‘inside the head’ allows us also to talk of ‘public opinion’ as a mass noun and to expect a fair amount of consensus (though not unanimity) among different people’s attitudes across a range of issues. But how can something as private as an attitude be shared, and aggregrated into something called ‘public’ opinion?
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© 1987 Springer-Verlag New York Inc.
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Eiser, J.R. (1987). Shared attitudes and social representations. In: The Expression of Attitude. Recent Research in Psychology. Springer, New York, NY. https://doi.org/10.1007/978-1-4612-4794-4_10
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DOI: https://doi.org/10.1007/978-1-4612-4794-4_10
Publisher Name: Springer, New York, NY
Print ISBN: 978-0-387-96562-8
Online ISBN: 978-1-4612-4794-4
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