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CyberLaw pp 95–107Cite as

Trademark

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Abstract

The purpose of a trademark93 is to identify and distinguish the source of a good or service. Trademarks protect words, symbols, slogans, designs, characters, packaging, sounds, smells, and colors, as well as product configurations, as used in commerce.94 In essence, trademark laws protect against confusion in the marketplace resulting from conflicting use of similar words or symbols, among other things.

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References

  1. See, e.g., Qualitex Co. v. Jacobson Prods. Co.,—U.S. —, 131 L.Ed.2d 248, 115 S.Ct. 1300 (1995) (green-gold color of manufacturer’s dry cleaning press pad).

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  2. 15 U.S.C. §§1051–1127.

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  3. See, e.g., Cal. Bus. & Prof. Code. § 14340.

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  4. 15 U.S.C. § 1127.

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  5. John H. Harland Co. v. Clarke Checks, Inc., 711 F.2d 966, 980 (11th Cir. 1983) (bank checks); see also Two Pesos, Inc. v. Taco Cabana, Inc., 505 U.S. 763, 120 L.Ed.2d 615, 112 S.Ct. 2753 (1992) (restaurant); international Jensen v. Metrosound U.S.A., 4 F.3d 819 (9th Cir. 1993) (audio speakers).

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  6. See Inwood Laboratories, Inc. v. Ives Laboratories, Inc., 456 U.S. 844, 851 n.11, 102 S.Ct. 2182, 72 L.Ed.2d 606 (1982); Restatement (Third) of Unfair Competition § 13, Comment e.

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  7. 15 U.S.C. § 1125(c)(1); see Hasbro, Inc. v. Internet Entertainment Group, Ltd., No. C96–130WD (W.D. Wash. Feb. 9, 1996) (Preliminary injunction issued prohibiting use of the name CANDYLAND or the Internet domain name “candyland.com” in connection with any Internet site containing sexually explicit material or other pornographic content, among other things).

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  8. See e.g., Cal. Bus. & Prof. Code § 14330(a).

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  9. See Hasbro, Inc. v. Internet Entertainment Group, Ltd., No. C96–130WD (W.D. Wash. Feb. 9, 1996).

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  10. 15 U.S.C. §§ 1072,1115(a).

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  11. Ibid. §§ 1065, 1115.

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  12. Ibid. § 1117.

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  13. Ibid. § 1058.

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  14. Ibid. § 1059.

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  15. Ibid. § 1091.

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  16. Ibid. §1094.

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  17. See, e.g., Cal. Bus. & Prof. Code §§ 14200–342.

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  18. See Safeway Stores, Inc. v. Safeway Discount Drugs, Inc., 675 F.2d 1160, 1163 (11th Cir. 1982) (“a trademark identifies and distinguishes a product, a service mark a service, and a trade name a business”).

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  19. See, e.g., Cal. Bus. & Prof. Code §§ 14400–418.

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  20. Sega Enters, v. MAPHIA, 857 F.Supp. 679 (N.D. Cal. 1994).

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  21. Ibid., 857 F.Supp. 679, 688 (N.D. Cal. 1994).

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  22. Playboy Enters. v. Frena, 839 F.Supp. 1552 (M.D. Fla. 1993).

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  23. Ibid., 839 F.Supp. 1552, 1559 (M.D. Fla. 1993).

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  24. Ibid., 839 F.Supp. 1552, 1560 (M.D. Fla. 1993).

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  25. Ibid., 839 F.Supp. 1552, 1561 (M.D. Fla. 1993).

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  26. Ibid., 839 F.Supp. 1552, 1561 (M.D. Fla. 1993).

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  27. Perhaps Frena was not the innocent he claimed to be.

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  28. kaplan.com.

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  29. See New York Times, Oct. 10, 1994, C1.

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  30. See San Jose Mercury News, May 12, 1995, 1C; Wall Street Journal, July 27, 1995, B14.

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  31. See, e.g., Knowledgenet, Inc. v. Boone, et al., No. 94C-7195 (N.D. Ill. Filed 12/2/94) (use of “knowledgenet.com” in transacting business on the Internet); MTV Networks v. Curry, 867 F.Supp. 202 (S.D.N.Y. 1994) (contract counterclaims over use of Internet address “mtv.com” survive motion to dismiss); Macromedia, Inc. v. VRHacker, Case No. C95–1261 (N.D. Cal. filed April 13, 1995); Fry’s Electronics, Inc. v. Octave Systems, Frenchy Frys, Network Solutions, Inc., et al., No. C95–2525-CAL (N.D. Cal. filed July 13, 1995) (suit over domain name, “frys.com”).

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  32. Fry’s Electronics, Inc. v. Octave Systems, Frenchy Frys, Network Solutions, Inc., et al., No. C95–2525-CAL (N.D. Cal. filed July 13, 1995) (suit over domain name, “frys.com”).

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  33. See Wall Street Journal, July 27, 1995, B14.

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  34. See New York Times, August 14, 1995, C5.

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Authors and Affiliations

  1. Arthur Andersen, Spear Street Tower, Suite 3500 One Market, San Francisco, CA, 94105, USA

    Jonathan Rosenoer (Director of Business Development)

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  1. Jonathan Rosenoer
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© 1997 Springer-Verlag New York, Inc.

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Rosenoer, J. (1997). Trademark. In: CyberLaw. Springer, New York, NY. https://doi.org/10.1007/978-1-4612-4064-8_2

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  • DOI: https://doi.org/10.1007/978-1-4612-4064-8_2

  • Publisher Name: Springer, New York, NY

  • Print ISBN: 978-1-4612-8484-0

  • Online ISBN: 978-1-4612-4064-8

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