Strategies for Exploring Attitudes and Behavior

  • Arnold Upmeyer
  • Bernd Six
Part of the Springer Series in Social Psychology book series (SSSOC)

Abstract

This book is a step toward intensifying large scope comparisons between different branches of psychology and an attempt to determine the most important antecedences of human action from an enlarged set of ideas. Our programmatic direction is in line with an important major review and preview of attitude research by McGuire (1986). The research presented in the following chapters did not originate solely from the area of social psychology, as one would normally expect, but relies heavily on cognitive psychology, decision making, judgment theory, and scaling methods.

Keywords

Marketing Coherence Hunt Univer Zucker 

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Copyright information

© Springer-Verlag New York Inc. 1989

Authors and Affiliations

  • Arnold Upmeyer
  • Bernd Six

There are no affiliations available

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