Strategies for Exploring Attitudes and Behavior

  • Arnold Upmeyer
  • Bernd Six
Part of the Springer Series in Social Psychology book series (SSSOC)


This book is a step toward intensifying large scope comparisons between different branches of psychology and an attempt to determine the most important antecedences of human action from an enlarged set of ideas. Our programmatic direction is in line with an important major review and preview of attitude research by McGuire (1986). The research presented in the following chapters did not originate solely from the area of social psychology, as one would normally expect, but relies heavily on cognitive psychology, decision making, judgment theory, and scaling methods.


Behavioral Intention Attitude Scale Attitude Object Experimental Social Psychology Overt Behavior 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag New York Inc. 1989

Authors and Affiliations

  • Arnold Upmeyer
  • Bernd Six

There are no affiliations available

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