Abstract
We have examined the communication of risk information primarily as it flows from health professional to patient. Interpersonal relationships modify risk communication, changing meanings and interpretations, and understanding these relationships is essential to understanding risk communication. However, patients receive risk information from other non-personal sources as well. The health education movement has fostered the growth of numerous print and audio-visual patient education materials (Green, Kreuter, Deeds and Partridge, 1980).
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© 1990 Springer-Verlag New York Inc.
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Morris, L.A. (1990). Mass Media Risk Communication. In: Communicating Therapeutic Risks. Recent Research in Psychology Applied Behavioral Science. Springer, New York, NY. https://doi.org/10.1007/978-1-4612-3354-1_7
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DOI: https://doi.org/10.1007/978-1-4612-3354-1_7
Publisher Name: Springer, New York, NY
Print ISBN: 978-0-387-97192-6
Online ISBN: 978-1-4612-3354-1
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