Sensation Seeking, Marijuana Use, and Responses to Prevention Messages

Implications for Public Health Campaigns
  • Lewis Donohew
  • David M. Helm
  • Patricia Lawrence
  • Milton J. Shatzer
Part of the Drug and Alcohol Abuse Reviews book series (DAAR, volume 1)


Research on public health campaigns has focused predominantly on use of the mass media to alter attitudes and behaviors of largely unsegmented mass audicnces.1, 2 Little attention has been paid to evolving evidence about the nature of human information processing or to message response differences among individuals. Yet these two areas of research have wide-ranging implications for the design of prevention campaigns aimed at health-destructive behaviors, such as substance abuse, because it is apparent that they significantly affect audience responses to mass media messages.3 Thus, an understanding of the effect of individual differences on message responses and of the impact of cognitive and affective processing on stimulus selection 4can


Behavioral Intention Sensation Seek Skin Conductance Response Video Condition Prevention Message 
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Copyright information

© Springer Science+Business Media New York 1990

Authors and Affiliations

  • Lewis Donohew
  • David M. Helm
  • Patricia Lawrence
  • Milton J. Shatzer

There are no affiliations available

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