Abstract
Many of the small companies that came into being during the early days of the bio technology revolution were based on some times extremely innovative scientific ideas or technologies. Often, companies were established by academic researchers who believed their research could form the basis of a viable product-producing company, and by entrepreneurs dissatisfied with their positions or research in large healthcare companies. Early on, it was relatively easy to convince investors that these new tech nologies offered not only promises of a bet ter world to live in, but also great profits for those who were willing to invest in them.
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Pertinent Reading
Articles
Gale, B. and K. Hiser. 1992. How do you know your launch is on target? A case study using marketing and sales management information.Product. Manag. Today 3(1):12.
Pelzel, C. 1992. A marketeer’s perspective on a successful launch.Product. Manag. Today 3(1): 9.
Shapiro, J.M. 1992. Market research and the new product launch process: Sweating the details.Product. Manag. Today 3(1): 18.
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© 1994 Springer Science+Business Media New York
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Pappas, M.G. (1994). Biotechnology Project Development. In: The Biotech Business Handbook. Humana Press, Totowa, NJ. https://doi.org/10.1007/978-1-4612-0293-6_7
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DOI: https://doi.org/10.1007/978-1-4612-0293-6_7
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