Discovering new things, recovering unknown, adventures, ingenuity—these are the things that engage the humankind for ages. Assuming unexpected under seemingly known subjects, the mankind spends significant amounts of intellectual energy to advance to new scientific horizons. Even tiny things such as atoms or molecules are inspected and their observation uncovers an astonishing picture of the invisible world that was not tangible so far.

Has intercultural communication such an invisible world? Indeed, the seeming simplicity is only illusive and the truth is not evident. In fact, intercultural communication is not trivial and many things have to be questioned.

This chapter discusses motivation of this book and presents examples and challenges of globalization that are worth consideration in social simulation. It introduces necessary definitions and describes a methodology behind the proposed approach to intercultural simulation.


Human Communication Modern World Intercultural Communication Foreign Culture Foreign Colleague 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag London 2014

Authors and Affiliations

  • Alexander Osherenko
    • 1
  1. 1.Socioware DevelopmentAugsburgGermany

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