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Experimental Evidence

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Book cover Rapid Serial Visual Presentation

Part of the book series: SpringerBriefs in Computer Science ((BRIEFSCOMPUTER))

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Abstract

Certain features of the human visual processing system influence the success with which the technique of RSVP can be applied. First and foremost is the phenomenon of pre-attentive processing, supporting the recognition of a target image within about 100 ms and without conscious cognitive effort. But other factors, if ignored, can detract from the benefits of RSVP. They include change blindness and saccadic blindness. Other features of the human cognitive system that must be taken into account in any design involving RSVP include user memory and the concept of salience influencing how attention is directed.

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Notes

  1. 1.

    If you want to try this experiment go to www.csc.ncsu.edu/faculty/healey/PP/.

  2. 2.

    The reader can experience attentional blink by accessing the website:

    http://www.youtube.com/watch?v=MH6ZSfhdIuM.

  3. 3.

    Actual examples for change blindness can be experienced through the website

    http://nivea.psycho.univ-paris5.fr/ECS/dottedline.gif.

  4. 4.

    A similar, and amusing episode can be experienced at

    http://www.youtube.com/watch?v=ubNF9QNEQLA.

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Authors and Affiliations

  1. Department of Electrical and Electronic Engineering, Imperial College London, Exhibition Road, London, SW7 2BT, UK

    Robert Spence & Mark Witkowski

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  1. Robert Spence
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  2. Mark Witkowski
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Correspondence to Robert Spence .

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Spence, R., Witkowski, M. (2013). Experimental Evidence. In: Rapid Serial Visual Presentation. SpringerBriefs in Computer Science. Springer, London. https://doi.org/10.1007/978-1-4471-5085-5_2

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  • DOI: https://doi.org/10.1007/978-1-4471-5085-5_2

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  • Publisher Name: Springer, London

  • Print ISBN: 978-1-4471-5084-8

  • Online ISBN: 978-1-4471-5085-5

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