Behavioral OM Experiments: Critical Inquiry Reawakening Practical Issues in Research

Chapter

Abstract

Behavioural Operations Management is a multi-disciplinary branch of OM that explicitly considers the effects of human behaviour on process and system dynamics, influenced by cognitive biases and limitations, social preferences and perceptions of cultural norms. Conversely this domain also concerns itself with the effect of process and system dynamics on human behaviour, hence viewing human behaviour as critical in not only its direct and moderating effects but also in its mediating role between operating policy change and connected outcomes. In this chapter we discuss insights from the various contributing research literatures, as well as an overview of theory and methods applied. We cite the most influential papers in the Behavioural Operations Management literature in our discourse.

Keywords

Fatigue Marketing Assure Carmine 

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Copyright information

© Springer-Verlag London 2013

Authors and Affiliations

  1. 1.Goizueta Business SchoolEmory UniversityAtlantaUSA
  2. 2.Robert H. Smith School of BusinessLogistics, Business and Public PolicyCollege ParkUSA

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