Research on Tourism Industry Based on SWTO Analysis

  • Qiufen Zhang
  • Wuqi Jiang
Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 217)


Tourism is a large-scale and emerging industry with broad prospects. As the only municipality in the central and western regions, the economic center of upper reaches of the Yangtze River, the western economic growth poles, and the tourist center of the upstream region of the Yangtze River and Sichuan, Guizhou, Yunnan, and even the Southwest, Chongqing breaks the bottleneck of the development of tourism, and strengthen the tourism coordination function, which is essential for the development of tourism in Chongqing. This paper makes a Chongqing tourism industry development SWTO analysis from development advantages, weaknesses, opportunities, challenges and other factors. It also makes constraints analysis to identify the main constraints of Chongqing’s tourism industry development, including tourism management system, the regional tourist traffic, tourism, image and marketing, and regional tourism linkage to come up with Chongqing tourism industry development bottleneck breakthrough strategies and bottlenecks breakthrough development strategy.


Tourism industry Development status Chongqing city SWTO analysis 


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Copyright information

© Springer-Verlag London 2013

Authors and Affiliations

  1. 1.Department of ManagementNorth China Institute of Science and TechnologyBeijingChina

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