Research of Website Optimization Strategy Based on Search Engine

Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 217)


Currently, search engine is the network application that has most of users and the highest of use frequency. Moreover, search engine optimization (SEO) that in order to improve website ranking in search results is the focus recently. This paper researches in detail the website optimization strategy based on search engine. By optimization of the website search engine, convenience of search engine, the rank of website, so as to enhance the website visitors, and achieve the aim of website promotion, to bring the opportunity for enterprise, to realize more profit.


Search engine optimization Optimization strategy Website optimization SEO 



This work was partially supported by the science and technology project of Chongqing education committee under Grant Project No. KJ120628.


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Copyright information

© Springer-Verlag London 2013

Authors and Affiliations

  1. 1.College of Computer and Information ScienceChongqing Normal UniversityChongqingChina
  2. 2.College of Computer ScienceSichuan UniversityChengduChina

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