Abstract
The No. order 26 issued by the Ministry of Education orders the promulgation of the truly and standardized independent running of schools and colleges, and for improvement of the educational quality. It guides and promotes the healthy development of independent colleges, which is an important measure. Independent colleges have to develop, and they must be according to the norms of the standard set for development, for innovative development, in order to provide standard quality education. In this paper, we use the SWOT analysis method, using the strategic environmental analysis of Zhejiang University of Finance and Economics, Dongfang College, and take the opportunity to make a strategic choice. For the development of the college, strategic target key research brand strategy, market orientation strategy, differentiation strategy, and target cluster strategy, we put forward the strategic implementation and strategic control evaluation mechanism.
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Mao, G., Huang, D. (2013). SWOT Analysis of the Innovative Strategies of Independent Colleges’ Development Norms—Taking Zhejiang University of Finance and Economics Dongfang College for Example. In: Zhong, Z. (eds) Proceedings of the International Conference on Information Engineering and Applications (IEA) 2012. Lecture Notes in Electrical Engineering, vol 218. Springer, London. https://doi.org/10.1007/978-1-4471-4847-0_8
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DOI: https://doi.org/10.1007/978-1-4471-4847-0_8
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