Study on Consumer Satisfaction in Agricultural Products Supermarkets and Fairs

Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 218)


This paper gives a comparative study between consumer satisfaction in agricultural products supermarkets and in fairs using cluster analysis and gray correlation analysis methods. In order to evaluate consumer satisfaction, the first step was to select the correlative indexes and then to conduct a survey on consumer satisfaction in those two kinds of markets. The second step was to analyze the data using cluster analysis method and to sort all agricultural products supermarkets and fairs by applying gray correlation analysis method to evaluate their state of business. The results show that consumers are more satisfied with agricultural products supermarkets, and generally the state of business of agricultural products supermarkets is better than that of fairs. It is a trend in the future that fairs will change into agricultural products supermarkets.


Agricultural products supermarkets Fairs Cluster analysis method Gray correlation analysis method Consumer satisfaction 


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Copyright information

© Springer-Verlag London 2013

Authors and Affiliations

  1. 1.College of Quartermaster TechnologyJilin UniversityChangchunChina

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