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Pricing Strategy of Hotels in Less Developed Regions

  • Huang Li
Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 220)

Abstract

This article has analyzed the influential factors of hotel prices and discussed how to promote the prices potential in less developed regions from the basic law which is based on maximum profit principle so as to execute revenue management pricing strategy. The author puts forward some suggestions that hotels in less developed regions should improve the value of its products and service and guide the consumption demand in order to achieve price discrimination.

Keywords

Hotel prices in less developed regions Influencing factors Price discrimination Pricing strategy 

References

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Copyright information

© Springer-Verlag London 2013

Authors and Affiliations

  1. 1.Business CollegeChina West Normal UniversityNanchongChina

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