Measuring Language Attitudes Based on Matched-Guise Technique

Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 207)


This paper is about the language attitudes that Uyghur University students in Xinjiang have towards Uyghur-their mother tongue, Chinese-their second language, and English-their foreign and third language. The language attitudes of 236 Uyghur undergraduate students from three universities in Urumqi were investigated using the matched-guise technique. This study finds that although there are statistically significant differences between their attitudes towards Uyghur, Chinese and English, Uyghur university students hold overall favorable and positive attitudes towards all the three languages, and they give Uyghur the highest rating.


Matched-guise technique Language attitude Uyghur Language policy 



This work is supported by Xinjiang Projects of Humanities and Social Science Research from the Ministry of Education of China (10XJJA740001).


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Copyright information

© Springer-Verlag London 2013

Authors and Affiliations

  1. 1.College of Foreign LanguagesXinjiang Normal UniversityUrumqiChina
  2. 2.Foreign Languages DepartmentChangji UniversityChangjiChina

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