Measuring Language Attitudes Based on Matched-Guise Technique
This paper is about the language attitudes that Uyghur University students in Xinjiang have towards Uyghur-their mother tongue, Chinese-their second language, and English-their foreign and third language. The language attitudes of 236 Uyghur undergraduate students from three universities in Urumqi were investigated using the matched-guise technique. This study finds that although there are statistically significant differences between their attitudes towards Uyghur, Chinese and English, Uyghur university students hold overall favorable and positive attitudes towards all the three languages, and they give Uyghur the highest rating.
KeywordsMatched-guise technique Language attitude Uyghur Language policy
This work is supported by Xinjiang Projects of Humanities and Social Science Research from the Ministry of Education of China (10XJJA740001).
- 1.Edwards J, Ryan EB Giles H (1982) Language attitudes and their implication among English speakers. vol 5. In: Arnold E (ed.) Attitudes towards language variation. London, pp 20–33Google Scholar
- 2.Garrett P, Coupland N, Williams A (2003) Investigating language attitudes: social meanings of dialect, ethnicity and performance, vol 9. University of Wales Press, Cardiff, pp 36–38Google Scholar
- 4.Fishman JA (1966) Language loyalty in the United States. Hague Mouton 5:22–26Google Scholar
- 6.Fasold R (1984) Sociolinguistics of society. vol 12. Basil Blackwell, Oxford, pp 87–90Google Scholar