Research on Gentle Presentation of Products

Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 207)


Based on the “gentle” which is a very important principle in Chinese traditional culture, this paper has analyzed the representation of the product, including forms, contents and existing problems in making product result pictures. The gentle can be used to guide designers to get a right path to improve the quality of presentations.


Product presentation The gentle Design Computer aided design 


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Copyright information

© Springer-Verlag London 2013

Authors and Affiliations

  1. 1.School of Art and Design, Wuhan University of TechnologyWuhanChina
  2. 2.School of Ceramic ArtJingdezhen Ceramic InstituteJingdezhenChina
  3. 3.Key Laboratory of Contemporary Design and Integrated Manufacturing TechnologyMinistry of Education, Northwestern Polytechnical UniversityXi’anChina

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