Study of Certainty Factor Model in Attribute Mining

  • Yanfeng Jin
  • Yongping Wang
  • Keming Geng
  • Baozhu Zhao
Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 206)

Abstract

The certainty factor is an inaccuracy inference model used by MYCIN system. It is a reasonable and effective inference model for many practical applications. This paper will focus on the analysis of text messages of magazines and build the audiences’ interest, keywords of their careers. Based on the certainty factor, we can calculate the value of the certainty factor with some comprehensive conditions, and then learn the audiences’ interest, the level of the certainty factor for their careers with the value in different conditions. This conclusion could be applied to direct mail database marketing to get a better result.

Keywords

Certainty factor Data mining Keyword database Comprehensive conditions 

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Copyright information

© Springer-Verlag London 2013

Authors and Affiliations

  • Yanfeng Jin
    • 1
  • Yongping Wang
    • 1
  • Keming Geng
    • 1
  • Baozhu Zhao
    • 1
  1. 1.Shi Jiazhuang Post & Telecommunication Technical CollegeShijiazhuangChina

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