Interview with Jim Baer and Daniel McCaffrey from Zynga

Chapter

Abstract

Every day Zynga, the social gaming company behind hits such as Zynga Poker, FarmVille and Words with Friends, runs extensive statistical analysis of reams of data. Zynga has one of the largest data warehouses in the world, and the company needs it; its games generate over 15 terabytes of new data daily.

Keywords

Marketing Hone 

Notes

Copyright information

© Springer-Verlag London 2013

Authors and Affiliations

  1. 1.PLAIT Lab, College of Computer and Information Science, College of Arts, Media and DesignNortheastern UniversityBostonUSA
  2. 2.College of Arts, Media and DesignNortheastern UniversityBostonUSA
  3. 3.Center for Computer Games ResearchIT University of CopenhagenCopenhagenDenmark

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