Interview with Jim Baer and Daniel McCaffrey from Zynga

  • Magy Seif El-Nasr
  • Alessandro Canossa


Every day Zynga, the social gaming company behind hits such as Zynga Poker, FarmVille and Words with Friends, runs extensive statistical analysis of reams of data. Zynga has one of the largest data warehouses in the world, and the company needs it; its games generate over 15 terabytes of new data daily.


Business Intelligence Experimentation Platform Reporting Tool Central Warehouse Player Model 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Copyright information

© Springer-Verlag London 2013

Authors and Affiliations

  1. 1.PLAIT Lab, College of Computer and Information Science, College of Arts, Media and DesignNortheastern UniversityBostonUSA
  2. 2.College of Arts, Media and DesignNortheastern UniversityBostonUSA
  3. 3.Center for Computer Games ResearchIT University of CopenhagenCopenhagenDenmark

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