Abstract
Surveys, and survey research, have become ubiquitous; as such, the value of survey research in the eyes of many has diminished. However, there are certain things that are best studied via survey, including beliefs and attitudes. Importantly, quality of life must be ascertained by survey. This chapter highlights the elements of high-quality survey research, focusing on instrument development, mode of administration, response burden, response rate, nonresponse bias, and reporting survey results. Specific strategies for developing good questions and increasing response rates are outlined. Specific analytic techniques related to nonrandom sampling frames, statistical packages, and Likert-type questions are reviewed.
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Brasel, K.J. (2014). Survey Research. In: Dimick, J., Greenberg, C. (eds) Success in Academic Surgery: Health Services Research. Success in Academic Surgery. Springer, London. https://doi.org/10.1007/978-1-4471-4718-3_17
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DOI: https://doi.org/10.1007/978-1-4471-4718-3_17
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