Nuclear Waste Management: Building a Foundation to Enhance Trust
Do not shoot the messenger. Fear needs to be acknowledged, not dismissed as irrational.
If the audience wants to understand what happened in Japan, or in other incidents involving nuclear facilities, then engage in a discussion if you feel competent to do so, or try to find someone who can.
People want the responsible parties to demonstrate ability to protect them, and prove through these actions that safety is the highest priority now and in the future.
The public wants promises about definitive steps to improve safety, efficiency, and other metrics of competence; they want to know what communications will keep them or their representatives in the loop; and they want to be sure that the safety is not going to be sacrificed.
Follow-through with promised actions. Trying to change public opinion with words not matched by deeds will erode, perhaps even poison, what could be a productive ongoing organizational relationship.
More detail is provided in the body of the chapter.
KeywordsMigration Transportation Income Shale Stake
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