10: It Does Not End Here
The persona project is well underway; the descriptions are used for idea development to create new products, to support dialogue, to recruit users for test of product drafts, and to communicate with the users. But how long will the method be able to maintain focus? What happens if we get new knowledge about the users? And when is it time to get the information updated? I will examine these questions in more detail in Step 10: Ongoing adjustments are made.
- Browne, J., Dorsey, M., & Peterson, J. (2011, March 3). Customer experience professionals: Break through persona obstacles now (Forrester Report for Customer Experience Professionals, pp. 1–6). Cambridge, MA: Forrester.Google Scholar
- Vorre Hansen, A. (2009). Personas nu og fremover. Retrieved April 7, 2011, from http://personas.dk/?p=155