In recent years, companies have paid increasing attention to the management of New Product Development (NPD), especially the subject of integrating the activities of various functional areas involved in NPD processes. In this chapter, an overview is presented of ways in which companies handle this subject. Examples are given of traditional approaches to NPD, and of successful and less successful approaches to integration. Based on the problems companies are having with Integrated Product Development, the objective, focus and relevance of this research are presented. This prompts the following research question: “Which configurations of integration mechanisms lead, in which situations, to effective co-ordination and overlap of New Product Development activities?”.
KeywordsShipping Marketing Lime Product Line Lawson
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