Young & Rubicam: Improving Productivity with Workflow

  • Ronni Marshak


Young & Rubicam is a well-known and widely-respected advertising agency, based in New York City. It used the same paper- and time-intensive procedures for controlling client projects as was to be found in advertising agencies the world over. Feeling that there had to be a better way, it investigated computer-based methods.


Note System Traffic System Chief Information Officer Creative Team Account Supervisor 


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Copyright information

© Springer-Verlag London Limited 1996

Authors and Affiliations

  • Ronni Marshak

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