Young & Rubicam: Improving Productivity with Workflow

  • Ronni Marshak


Young & Rubicam is a well-known and widely-respected advertising agency, based in New York City. It used the same paper- and time-intensive procedures for controlling client projects as was to be found in advertising agencies the world over. Feeling that there had to be a better way, it investigated computer-based methods.


Note System Traffic System Chief Information Officer Creative Team Account Supervisor 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag London Limited 1996

Authors and Affiliations

  • Ronni Marshak

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