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Study on Promotion of E-Commerce Websites Based on SEO

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Electrical, Information Engineering and Mechatronics 2011

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 138))

Abstract

Search engine plays a vital role in improving website traffic. Through Search Engine Optimization (SEO) techniques, website can be friendlier to search engine. This paper minutely analyzes PageRank (PR) algorithm and puts forward strategy based on SEO from the aspects of keywords, website development and page links. Keywords optimization is focused on keywords selection, density and distribution. The point of website optimization is title, Meta tag, domain name etc. Optimization in page links is concerned with inbound links and outbound links.

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References

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Author information

Authors and Affiliations

  1. School of Computer Science and Technology, Henan Polytechnic University, Jiaozuo, Henan, China

    Xiaoyan Liu

  2. School of Safety Science and Engineering, Henan Polytechnic University, Jiaozuo, Henan, China

    Jian Wang

Authors
  1. Xiaoyan Liu
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  2. Jian Wang
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Corresponding author

Correspondence to Xiaoyan Liu .

Editor information

Editors and Affiliations

  1. , School of Electrical Engineering and, Henan Polytechnic University, Jiaozuo, China, People's Republic

    Xudong Wang

  2. , School of Electrical Engineering and, Henan Polytechnic University, Jiaozuo, China, People's Republic

    Fuzhong Wang

  3. , College of Elementary Education, Chongqing Normal University, Chongqing, China, People's Republic

    Shaobo Zhong

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© 2012 Springer-Verlag London Limited

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Cite this paper

Liu, X., Wang, J. (2012). Study on Promotion of E-Commerce Websites Based on SEO. In: Wang, X., Wang, F., Zhong, S. (eds) Electrical, Information Engineering and Mechatronics 2011. Lecture Notes in Electrical Engineering, vol 138. Springer, London. https://doi.org/10.1007/978-1-4471-2467-2_67

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  • DOI: https://doi.org/10.1007/978-1-4471-2467-2_67

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  • Publisher Name: Springer, London

  • Print ISBN: 978-1-4471-2466-5

  • Online ISBN: 978-1-4471-2467-2

  • eBook Packages: EngineeringEngineering (R0)

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