Abstract
Customer Relationship Management (CRM) is an important part in modern enterprise management, how to improve its efficiency, performance and reliability is of great realistic significance. This paper studies how to optimize and improve CRM by data mining techniques. Firstly, the CRM technology system is analyzed deeply. Then on this basis, proposed and analyzed the customer relationship management-oriented data mining process. Finally, based on data mining technology proposes a CRM solutions, and to more in-depth discussion of this program.
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Acknowledgments
This paper is supported by National Natural Science Foundation of China (No.70772073; No.61063003), NingXia niversity Natural Science Foundation (No.NDZR10-20)
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© 2012 Springer-Verlag London Limited
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Feng, F. (2012). Research of Customer Relationship Management Solutions Based on Data Mining. In: Zhu, R., Ma, Y. (eds) Information Engineering and Applications. Lecture Notes in Electrical Engineering, vol 154. Springer, London. https://doi.org/10.1007/978-1-4471-2386-6_87
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DOI: https://doi.org/10.1007/978-1-4471-2386-6_87
Publisher Name: Springer, London
Print ISBN: 978-1-4471-2385-9
Online ISBN: 978-1-4471-2386-6
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