Sweetness pp 99-111 | Cite as

Sweetness, Sensuality, Sin, Safety, and Socialization: Some Speculations

Conference paper
Part of the ILSI Human Nutrition Reviews book series (ILSI HUMAN)


Sugar is something special. From an agricultural perspective, in terms of calories per acre, it may be the most efficient food of humankind. Along with salt and water it is the only chemically pure substance that humans regularly consume. Sugar also represents purity in its whiteness. Its taste arouses positive responses innately in newborn infants and in almost all others of our species. It elicits delight and pleasure. The words “sweet” or “sugar” connote pleasure and goodness in many domains. At one time in England and other countries when availability of sugar was limited, it was an admired, upper-class food, used only to sweeten the noble’s palate (Mintz 1985). The whiter, the purer, the better: a refined substance in more than one sense.


Ideational Factor Extrinsic Motivation Sweet Taste Good Taste Sugar Water 
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© Springer-Verlag Berlin Heidelberg 1987

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