Practical approaches to smoking cessation
Cessation is often the most neglected part of an overall tobacco control strategy. Helping people to quit smoking is often seen as expensive, not cost effective and, quite frankly, boring. Other tobacco control activities, such as fiscal measures and eliminating tobacco promotion, are seen as more effective in reducing smoking prevalence. I have been an activist and advocate for tobacco control for over 20 years, and I used to share this view in some respects; my views have changed, however, as a result of practical experience in tobacco control and cessation, and I am convinced that an effective strategy to help smokers quit is an important part of any effective tobacco control strategy. I was struck by Richard Peto’s powerful reminder of the vital necessity to help more people to quit if we are to prevent millions of premature deaths in the next two or three decades among people who have already started smoking. Nigel Gray made a similar important point when he stressed the need to make serious attempts to help those addicted to tobacco.
KeywordsTuberculosis Marketing Smoke
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