Soul City: A health promotion initiative against tobacco
Soul City is an multi-media health promotion initiative. The project is unique in that instead of responding to one particular issue (such as HIV/AIDS) and developing a specific ‘one off’ media intervention around it, Soul City is a powerful media vehicle that can be used to confront a variety of issues on an ongoing basis. Soul City 1 was screened in 1994 and repeated in 1996. Soul City 2 began in August 1996. We describe this initiative and the process used to place tobacco as an issue, with a brief summary of the results and messages developed.
KeywordsTarget Audience Health Promotion Programme Worksite Health Promotion Human Kinetic Publisher Prime Time Television
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