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Soul City: A health promotion initiative against tobacco

  • S. Goldstein
  • G. Japhet
  • S. Usdin
  • P. Esterhuysen
  • T. Shongwe
Conference paper

Abstract

Soul City is an multi-media health promotion initiative. The project is unique in that instead of responding to one particular issue (such as HIV/AIDS) and developing a specific ‘one off’ media intervention around it, Soul City is a powerful media vehicle that can be used to confront a variety of issues on an ongoing basis. Soul City 1 was screened in 1994 and repeated in 1996. Soul City 2 began in August 1996. We describe this initiative and the process used to place tobacco as an issue, with a brief summary of the results and messages developed.

Keywords

Target Audience Health Promotion Programme Worksite Health Promotion Human Kinetic Publisher Prime Time Television 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

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Copyright information

© Springer-Verlag London Limited 2000

Authors and Affiliations

  • S. Goldstein
    • 1
  • G. Japhet
    • 1
  • S. Usdin
    • 1
  • P. Esterhuysen
    • 1
  • T. Shongwe
    • 1
  1. 1.Soul City, Institute for Urban Primary Health CareHoughtonSouth Africa

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