Soul City: A health promotion initiative against tobacco
Soul City is an multi-media health promotion initiative. The project is unique in that instead of responding to one particular issue (such as HIV/AIDS) and developing a specific ‘one off’ media intervention around it, Soul City is a powerful media vehicle that can be used to confront a variety of issues on an ongoing basis. Soul City 1 was screened in 1994 and repeated in 1996. Soul City 2 began in August 1996. We describe this initiative and the process used to place tobacco as an issue, with a brief summary of the results and messages developed.
Unable to display preview. Download preview PDF.
- Everatt, D., De Castro, J., Tshandu, Z., Orkin, M. & Stevens, C. (1994) Reaching the voters: Voters, voter education needs and mass media. Prepared for the Independent Forum for Electoral Education. Community Agency for Social EnquiryGoogle Scholar
- Hynd, S.W. (1990) Do decision-makers have the capacity to make the strategies work? World Health Forum, 11, 155–156Google Scholar
- Lettenmaier, C., Krenn, S., Morgan, W., Kois, A. & Piotrow, P. (1993) Africa: Using radio soap operas to promote family planning. Hygie, 12.Google Scholar
- Piotrow, P.T., Rimon, J.G., II, Winnard, K., Kincaid, D.L., Hunington, D. & Convisser, J. (1990) Mass media family planning promotion in three Nigerian cities. Stud. Family Planning, 21 Google Scholar
- SABC Radio (1993) Reaching Critical Mass Google Scholar
- Yach, D., Reddy, P. & Weitz, A.M. (1995) MRC/HSRC Survey: Key National FindingsGoogle Scholar