Sixteen years’ experience of tobacco prevention among children in Sweden
The aim of the organization A Non Smoking Generation is to prevent children and adolescents from taking up the use of tobacco. It is the only organization in Sweden working exclusively with tobacco prevention among children. This non-profit organization, started in 1979, is completely independent of politics and religion and is financed through grants from county councils, industry, private people, local authorities, foundations and the Government. A pool of about 3000 companies supports us. Our annual turnover is about US$ 1 million. Our board members consist of well-known leaders in various industries, advertising, medicine, the law and culture.
KeywordsYoung People Role Model County Council Tobacco Industry Smoking Generation
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