Strategies used by the tobacco industry to target young consumers: The Canary Islands experience
Tobacco companies are some of the most powerful advertising machines in the world. It is well know that the advertising budget of the largest companies is greater than the total budget of the World Health Organization. In the Canary Islands, one tobacco company spent US$ 10 million in one year to advertise three products, and US$ 3 million was spent in 1997 to promote one new brand of tobacco. When the tobacco companies say that advertising is a legal right because cigarettes are a legal product, they are saying that they need to recruit 1500 new smokers every day, only in western Europe, because 1500 old smokers are dying every day.