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BIS 2000 pp 255-264 | Cite as

Business to Customers E-Commerce Implications in Banking in the UK and Greece

  • Dimitris Kardaras
  • Eleftherios Papathanasiou
Conference paper

Abstract

Organisations are attempting to develop their applications portfolio and strengthen their presence in the fast growing electronic markets. Business to Customer is probably the most widespread applications area of electronic commerce. This paper reports on a survey of 20 UK and 11 Greek IS and marketing managers and investigates the electronic commerce opportunities for improving customers’ services in the UK and Greek banking sectors.

Keywords

Customer Satisfaction Information System Customer Relationship Management Electronic Commerce Mass Customisation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Verlag London Limited 2000

Authors and Affiliations

  • Dimitris Kardaras
    • 1
  • Eleftherios Papathanasiou
    • 2
  1. 1.School of Computing and Information SystemsSouth Bank UniversityLondonUK
  2. 2.Dept. of Business AdministrationAthens University of Economics and BusinessAthensGreece

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