The Relevance and Impact of Collaborative Working for Management in a Digital University
This chapter seeks to explore the impact and relevance of formal collaborative working on the management of Universities. As a result of increased competition for students, staff and funds, HE institutions are being subjected to pressures for continuous improvements in academic and financial performance. The thesis of this chapter is that a formal development of collaborative working practices, supported by appropriate technology, can make a substantial contribution to the effective running of a modern university. The chapter also attempts to place current university management practices in the broader context of commercial management practice in the Twentieth Century.
KeywordsIncome Marketing Social Stratification Arena Carol
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