Supporting the Assimilation of Sector-Specific Collaborative Solutions: Ten Commandments
Different groups and organisations have gradually taken up collaborative solutions. The general impression is, however, that the great success stories are few and that companies and organisations find it hard to gain — or the problem might as well be a matter of identifying — significant positive effects. So, what factors are decisive for successful adaptation and transfer of collaborative solutions?
KeywordsMarketing Assimilation Straw Arena Metaphor
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