While inclusive design and universal design are commonly accepted as good design aims, this chapter discusses the merits of focusing on design exclusion. The concept of design exclusion is particularly powerful because identifying why and how users cannot use a product enables designers to counter such exclusion. This chapter explains how design exclusion arises and defines a series of measures of inclusive merit - how successful products are at being inclusive. The themes of quantifying and countering design exdusion are re-visited in later chapters in this book.
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