Introduction

Chapter
Part of the Use R book series (USE R)

Abstract

Data mining is the art and science of intelligent data analysis. The aim is to discover meaningful insights and knowledge from data. Discoveries are often expressed as models, and we often describe data mining as the process of building models. A model captures, in some formulation, the essence of the discovered knowledge. A model can be used to assist in our understanding of the world. Models can also be used to make predictions.

Keywords

Marketing Assure Veri 

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Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.Togaware Pty LtdCanberraAustralia

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