Harmonising Sampling Frames and Indicators in International Market Research

A German Perspective
  • Menno Smid
  • Doris Hess


In market and social research a growing internationalisation of projects can be observed. It can be assumed that this trend is followed by the endeavour to conceive and design international projects and surveys in such a way, that the results between the different countries involved are truly comparable. This includes a growing awareness of the requirements for comparability, i.e. defining common standards and harmonising surveys, on the one hand for national studies and on the other for international projects.


Social Research Disposable Income International Context International Project Total Turnover 
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© Springer Science+Business Media New York 2003

Authors and Affiliations

  • Menno Smid
  • Doris Hess

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