Mobile Technology Applications

  • Christer Carlsson
  • Mario Fedrizzi
  • Robert Fullér
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 66)

Abstract

We have chosen a European perspective for our study of mobile technology applications. There are several reasons for this. The growth in GSM acceptance has been extremely fast, the penetration of mobile phones reached 63% in 2000, which translates to eleven times the number of users in 1995 and a total of 252 million users (cf. the Durlacher UMTS Report). This is a fast growing potential, large and very significant market for products and services which use the GSM standard mobile platforms. This market has continued to grow at a rapid pace despite some slowdown in 2002-2003 due to the slowdowns and recessions in some key EU economies.

Keywords

Europe Marketing Explosive Hunt Sonal 

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Copyright information

© Springer Science+Business Media New York 2004

Authors and Affiliations

  • Christer Carlsson
    • 1
  • Mario Fedrizzi
    • 2
  • Robert Fullér
    • 3
  1. 1.IAMSRÅbo Akademi UniversityÅboFinland
  2. 2.Department of Computer and Management SciencesUniversity of TrentoTrentoItaly
  3. 3.Department of Operations ResearchEötvös Loránd UniversityBudapestHungary

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